It seems like Apple's Switch
It seems like Apple's
Switch ads are having an impact. It's hard enough to get any press attention for an advertising campaign, so unsolicited columns like
this one in Infoworld and
this one on SunSpot.net are particularly impressive. The second article really stands out because it focuses on the customers that Apple's directly targeting with the ads -- consumers who have used Windows -- and describes how they've switched to the Mac and not looked back. If the Switch campaign is making a difference in that market, it'll definitely help Apple's bottom line...and it'll boost Apple's market share.