Nike on the Red Sox
I don’t know how many people noticed, but the first commercial of the first commercial break on Fox after the end of Game 7 was an ad that started with “1919″ written at the bottom of the screen and above it, two young fans dressed in 1919-era clothes sitting the stands at Fenway Park with their parents on the side. The number at the bottom started increasing one year at a time, and every ten years or so the shot above changed to show the fans aging through the years. It reached 2004 with two rather elderly fans and presumably a son and grandson still rooting for their Red Sox, then faded to black with “Just do it” replacing the date at the bottom, followed by the Nike logo.
That was one very cool commercial.
Update: Here’s the ad.
NSLog(); Said,
October 21, 2004 @ 9:52 am
Texas/Massachusetts
Eric has a good point: >Except that this isn’t the top — it just feels like it. The Sox have to win the World Series to eradicate the Curse. And wouldn’t it be fascinating if they did so against the…
Tim Osborn Said,
February 3, 2005 @ 2:55 pm
Hi,
I agree… I sent this ad to all of the Red Sox fans on my email address list. It is still on my harddrive. I love this ad and it seemed to predict the Red Sox victory (man jumps out of seat as 2004 scrolls into view).
Tim Osborn